Campaign planning
We define objectives, audiences, channels, budget, timing and measurement criteria. From the start, we account for the landing experience, measurement setup and optimisation direction so the plan leads to an agreed outcome.
AZET MEDIA · Services
Digital advertising
We plan and manage digital advertising around a defined business or communications objective, bringing audiences, channels, creative, budget and the landing experience into one coherent campaign.
Discuss your project ↗What the service covers
Search advertising
We plan Google Ads and Microsoft Ads search campaigns so a brand appears when people are actively looking for a product, service or solution.
Social and professional platforms
We build campaigns across Meta’s Facebook and Instagram ecosystem, as well as LinkedIn, TikTok, Pinterest and other platforms justified by the audience and the brief.
Video, display and programmatic
We plan YouTube, display-network, programmatic and other video formats when broad reach, frequency or a strong visual story matters.
AI and conversational platforms
We assess emerging advertising formats, including ChatGPT Ads, where they are available in the relevant market and can meaningfully support the campaign objective.
Creative and landing experience
We develop copy, visuals, video and testable variations, then assess the landing page or action environment so the advertising has a clear next step.
How we work
Brief
Planning
Delivery
Performance review
Frequently asked questions
What budget does a campaign require?
Budget depends on the audience, market, timeframe and objective. We first assess the brief and recommend a realistic level of investment.
Do you plan advertising on LinkedIn, YouTube and TikTok?
Yes. Channels are selected around audience behaviour and the communications objective. A campaign may use several platforms, but the mix is always justified by the brief.
Can advertising be planned for ChatGPT?
Yes, where ChatGPT Ads is available in the chosen market and the conversational format fits the campaign. We assess availability, the objective, audience and the broader media mix before recommending it.
Can search, social and video advertising be combined?
Yes. They can work together in one plan: search reaches active demand, social platforms build awareness and consideration, while video provides room for a clear story.
What access is needed to get started?
Depending on the selected channels, we may need access to advertising accounts, the website or analytics. Before work begins, we set out exactly what is needed and why.
Can you help measure the result?
Yes. We help define the priority actions, check measurement logic and prepare a clear performance review.
Can you produce the advertising creative?
Yes. We can provide copy, static visuals, video and channel adaptations.
How often is a campaign optimised?
The review cycle is set around campaign length, data volume and the channels being used.
Can you start with an existing account?
Yes. We review current campaigns, account structure and available data, then recommend clear next actions.
Do you provide performance reports?
Yes. Results are presented clearly, connected to the campaign objective and practical recommendations for the next phase.