Situation analysis
We review objectives, audiences, the market, competitors and current communications activity.
AZET MEDIA · Services
Media planning and strategy
We build media strategies that connect brands with the right audiences, at the right time and through the right channels. Every plan is grounded in the brief, audience behaviour, market context and measurable objectives.
Discuss your project ↗What the service covers
Channel strategy
We define the channel mix and the role each touchpoint should play across the audience journey.
Budget and timing
We set investment levels, campaign timing, frequency, formats and planned reach.
Optimisation
We monitor performance, interpret the data and refine the plan as the campaign develops.
Campaign architecture
We connect strategy, channels, creative and timing in one action plan so that every part of a campaign has a clear role.
Performance measurement
We agree what will be measured, how data will be collected and how results will be connected to campaign and business objectives.
How we work
Brief
Planning
Delivery
Performance review
Frequently asked questions
What does a media plan start with?
A clear brief, audience, budget, timeframe and definition of success.
Can you work with an existing creative idea?
Yes. We can plan distribution for an existing campaign or help shape the full communications approach.
How is performance evaluated?
Metrics are chosen around the objective, such as reach, frequency, engagement, traffic, enquiries or another agreed action.
Can the plan be adjusted during a campaign?
Yes. We treat it as a working system, reviewing results and adjusting channels, frequency, budget or formats where needed.
Do you plan offline advertising too?
Yes. Digital media can be combined with out-of-home, retail, publications and other physical environments.