Content direction
Themes, tone, formats and a clear role for every piece of content.
AZET MEDIA · Services
UGC content for brands
We plan and produce user-generated content with creators, employees and communities. The resulting assets can support organic communications, paid media and project storytelling.
Discuss your project ↗What the service covers
Creator selection
Creators are matched to the audience, subject, credibility and the way they communicate an experience.
Production
Short-form video, photography, demonstrations, testimonials and creative variations.
Usage rights
We agree where, for how long and in which formats the content may be used.
Content adaptations
We identify the strongest material and prepare versions for organic publishing, paid media and different platforms.
Campaign coordination
We align the brief, creator workflow, timing, rights and final formats so the content is ready to use without unnecessary friction.
How we work
Brief
Planning
Delivery
Performance review
Frequently asked questions
How is UGC different from conventional advertising?
UGC uses a more personal and natural form of delivery while still working towards a clear communications objective.
Can UGC be used in paid advertising?
Yes, provided the usage rights and required formats are agreed in advance.
Do UGC projects always require influencers?
No. Depending on the brief, content may be created with influencers, specialist creators, customers, employees or a project community.
How do you keep UGC aligned with the brand?
Before production, we agree the brief, key messages, visual direction and boundaries, while preserving the creator’s natural voice.
How many creators does a campaign need?
It depends on the objective, formats and testing needs. We can begin with a small mix of creators and expand according to performance.